After learning that there are only 11 banned chemicals in the US, compared to the European Union’s 1300, Tiila Abbit, a past product developer at Sephora, became motivated to create a brand that implemented both all-natural components and more sustainable practices. Aether Beauty was born in 2018, and recognizes both their impact on the environment and the cosmetics market. Their slogan, “good for you+good for your skin+good for the planet” aligns perfectly with their products and contribution of profit to environmental charities. Their palettes are 100% certified vegan and cruelty-free, as well as crystal infused for good vibes!