Natural Laundry Detergent
Natural Laundry Detergent
Natural Laundry Detergent
Natural Laundry Detergent
Natural Laundry Detergent
Natural Laundry Detergent
Natural Laundry Detergent
Natural Laundry Detergent
Natural Laundry Detergent
Natural Laundry Detergent

Natural Laundry Detergent

1 review
Regular price $16.99 Sale price $9.99 Save $7.00
1 in stock


Puracy Natural 10x Liquid Laundry Detergent is the most concentrated laundry detergent on the market. Using plant-based enzymes and natural cleansers, this high efficiency formula requires just ¼ ounce per load, which reduces waste by more than 80%.

Our 10x formula will quickly dislodge stains, eliminate odors, remove residues, and leave your laundry naturally soft and fresh.

  • developed by doctors for sensitive skin
  • 96 Loads per 24 Ounce Bottle
  • Pump Top Eliminates Measuring & Spilling
  • hypoallergenic, non-toxic, gluten-free, biodegradable


  • Use 1 pump for Small Loads in H.E. Washers
  • Use 2 pumps for Regular/Large Loads in H.E. Washers and Small Loads in Standard Washers
  • Use 4 pumps for Regular/Large Loads in Standard Washers
  • For tough stains, apply detergent directly to the stain, rub in, and wash normally

Care & Caution:
Please keep out of reach from children & pets.


C12-C15 Alcohol Ethoxylate (Plant-Based Cleanser), Purified Water, Decyl Glucoside (Vegetable-Based Cleanser), Lauryl/Myristyl Glucoside (Coconut Oil-Based Cleanser), Vegetable Glycerin (Plant-Based Softener), C10-C16 Alcohol Ethoxylate (Plant-Based Cleanser), Cocamidopropyl Betaine (Coconut-Based Cleanser), Lauramine Oxide (Coconut-Based Cleanser), Sodium Borate (Natural Mineral Cleanser), Protease (Plant-Based Enzyme), Amylase (Plant-Based Enzyme), Mannanase (Plant-Based Enzyme), Lipase (Plant-Based Enzyme), Zinc Ricinoleate (Mineral-Based Odor Remover), Glyceryl Oleate (Plant-Based Softener), Carboxy Inulin (Plant-Based Softener), Calcium Chloride (Natural Mineral Stabilizer), Citric Acid (Plant-Based Softener), Sodium Citrate (Plant-Based Softener), Propanediol (Natural Preservative), Benzisothiazolinone (Biodegradable Preservative)

Size: 24 fl oz 


About The Brand

Based in Austin, Texas, Puracy was founded upon the principles of creating safe and stylish natural household products that work...really well. We found that products which were safe for use around children and pets had a trade-off. They were not very effective.

Better for your family 

Effective: Puracy worked tirelessly with our team of Ph.D. chemists to create a line of proprietary plant and natural mineral-based home and personal products with botanical fragrances that did not have an asterisk at the end. Once you have our products in your hands, you’ll know that they have already passed head-to-head tests versus both synthetic and natural competitors. 

ValueYou should not have to break the bank to access safe and effective household essentials. Puracy is a small company run by founders with decades of experience, who are passionate about minimizing costs, maximizing product performance, and passing the value on to you.  

Better for the environment

Friendly: All of our products are uniquely formulated to do more with less. In other words, they last longer, use less packaging and are made from the purest natural ingredients available. They do not leave residues behind and, because they are non-toxic, they are safe to use around children, pets, and the environment.

Shipping & Returns

Shipping is free on all orders over $80. Otherwise, shipping is a flat rate of $4.99. 

Please allow 24-48 hours for order processing and an additional 3-5 business days for shipping. Only domestic shipping is available at this time.  

If the product does not meet your expectations, you may return it by mail for a full refund within 30 days of purchase. 

Customer Reviews

Customer Reviews
5.0 Based on 1 Reviews
Write a Review Ask a Question
  • Reviews
  • Questions

Thank you for submitting a review!

Your input is very much appreciated. Share it with your friends so they can enjoy it too!

Filter Reviews:
Extremely Effective!

Makes my clothes smell great with only 1-2 pumps! It's so hard to find a good natural laundry detergent and this one is great!

About The Brand
Based in Austin, Texas, Puracy was created on the idea that safe and natural household products should be accessible to every home. Puracy is proudly effective, and safe for use around both children and pets. With every sale, Puracy donates natural and organic products to families through organizations such as Austin’s Children’s Shelter, the Ronald McDonald House, and many more. All products are  proudly made in the USA!
Shop All Puracy