Puracy Natural 10x Liquid Laundry Detergent is the most concentrated laundry detergent on the market. Using plant-based enzymes and natural cleansers, this high efficiency formula requires just ¼ ounce per load, which reduces waste by more than 80%.
Our 10x formula will quickly dislodge stains, eliminate odors, remove residues, and leave your laundry naturally soft and fresh.
Based in Austin, Texas, Puracy was founded upon the principles of creating safe and stylish natural household products that work...really well. We found that products which were safe for use around children and pets had a trade-off. They were not very effective.
Better for your family
Effective: Puracy worked tirelessly with our team of Ph.D. chemists to create a line of proprietary plant and natural mineral-based home and personal products with botanical fragrances that did not have an asterisk at the end. Once you have our products in your hands, you’ll know that they have already passed head-to-head tests versus both synthetic and natural competitors.
Value: You should not have to break the bank to access safe and effective household essentials. Puracy is a small company run by founders with decades of experience, who are passionate about minimizing costs, maximizing product performance, and passing the value on to you.
Better for the environment
Friendly: All of our products are uniquely formulated to do more with less. In other words, they last longer, use less packaging and are made from the purest natural ingredients available. They do not leave residues behind and, because they are non-toxic, they are safe to use around children, pets, and the environment.
Shipping & Returns
Shipping is free on all orders over $50! Otherwise, shipping is a flat rate of $3.99.
Please allow 24-48 hours for order processing and an additional 3-5 business days for shipping.
Domestic shipping only.
If you are not completely satisfied with your purchase, you may return it by mail for a full refund.